![]() In many countries, parents have different color preferences for male versus female children, and children are exposed to colors related to their genders. ![]() These results suggest that red background color interacting with facial configuration features biases gender perception toward a female face, possibly through top-down processing of learned associations between the color red and femininity.Ĭolors are associated with gender stereotypes (e.g., pink-girl/blue-boy) 1, 2, 3, 4, 5. ![]() However, this red effect was diminished when the face stimulus was inverted (Experiment 2). Results showed that a red background could bias the gender of an ambiguous upright face toward a female compared with green and gray background colors (Experiment 1). Participants were instructed to categorize the gender of the face stimulus as male or female by pressing one of two labelled keys. The face stimulus was presented upright (Experiment 1) and inverted (Experiment 2) with three background colors (i.e., red, green, and gray). Visual stimuli were generated from faces whose sexually dimorphic content was morphed monotonically from female to male perception. This study explored whether background color could influence the gender categorization of human faces. ![]() Color carries gender information (e.g., red-female). ![]()
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